L.L Bean Patch Campaign

This duo of advertisements was created during my design and advertising intensive at Miami Ad School in Atlanta. Our mission was to revitalize an established brand by developing a new campaign aimed at younger audiences. Our goal was to build on L.L.Bean’s established brand while adding youthful elements, such as an eye-catching fonts, relaxed motifs, and promoting a product that would resonate with this demographic. To further appeal to younger audiences, we designed the ads in a square format, making them adaptable for social media platforms like Instagram. We settled on the slogan “Patch or it didn’t happen,” encouraging consumers to embrace the moment and purchase L.L.Bean patches.