Cool Beans Coffee Company

Designed as part of my Capstone Portfolio class, this branding and identity system embodies the inviting and playful essence of a coffee shop. The design incorporates bold, retro typography (Badhorse and Badhorse Script), a warm yet vibrant color palette, and a logo that blends a coffee bean with natural elements. This system reflects the brand’s personality, creating a cohesive and engaging visual identity. My group extended this concept to Cool Beans’ social media presence, allowing us to capture a modern audience with a nostalgic, retro-inspired look and feel.

My group extended this concept to Cool Beans’ social media presence, allowing us to capture a modern audience with a nostalgic, retro-inspired look. The and social media posts were designed by my group member, Finley Edwards, and the photography and branding were created by me.